a digital and broadcast campaign series celebrating the mighty businesses of small business saturday
The approach
AMEX wanted to amplify their newly launched Small Business Saturday with shareable content contributing to a multi-million dollar social strategy. The content needed to show a range of businesses who benefit from Small Business Saturday and highlight how each small business adds to the bustling high street on streets around the US.
My Role
Account director
Concept development
Production director
Talent manager
Agency liaison
The Results
Upsold 4 most popular films online selected for TV and cinema distribution
See the case study released by Crispin and Digitas here.
Resulted in additional contract for second year with an additional ~$250K revenue