Establishing their voice in the Brand Tech space through a new digital content strategy
The approach
Accenture wanted to produce a new vertical which focused on leading innovative exploration of brands and technology through episodic content released on brandtech focused channels. To support the launch, we took it to the largest platform of innovative minds in the world, Cannes Lion.
My Role
Concept creator
Brand channel director
Social media strategist
Creative director
Interview manager
Talent manager
Press and media promotion manager
Event management
Distribution optimisation
The Results
~5 Million views across 7 episodes of content
CMO engagement on content across various distribution touch-points (Twitter, Youtube, Facebook)
You can see the channel and other episodes at BrandTechtv's Youtube Channel.