A SUMMER CAMPAIGN THAT BRING TOGETHER MUSIC, FOOD, AND DIVERSE PEOPLE TO open happiness TOGETHER
The approach
Coca-Cola wanted to promote that special moment food and Coca-Cola creates brining a diverse group of people together through a series of vignettes. The client also wanted to source creative from our global roster of creatives to get unique locations, talent, and stories to celebrate. We also worked closely with the Warner Music Group label to identify artists that captured the energy and tone of the story and found Jess Glynne, at the time an aspiring British singer to license two tracks from.
my Role
Associate Producer
Music Licensing and Account Lead
Global Production Coordinator
Lead Concept Strategist
the RESULTS
2015 Webby’s Award
Contract extension with the Coca-Cola team expanding markets to South America and Africa