MERCHANDISE DEVELOPMENT for historic florida island business
The approach
The family-owned business wanted a new line of merchandise to celebrate their business and expand their visual reach in local markets. The family wanted to celebrate 40 years in the business with nostalgia inspired wearable art that felt fresh, exciting, and could be used to promote their business in the area.
MY ROLE
Creative director
Mock up artist
Production lead
2023-24 xfl season CREATIVE EXPLORATION
THE APPROACH
The XFL is relaunching in 2023 and I wanted to expand on the look and feel of the new League and their sleek yet enticing design style.
MY ROLE
Graphic designer
Concept strategist
Location researcher