merging e-sports and hockey with first-of-its-kind content and merchandise collaboration
The Insight
Like most teams, the LA Kings have a few players who would prefer to play Chel than most other things. We also saw the opportunity in the rise of e-sports to align our brand with the LA team, Faze Clan. Our COO asked us to work with our new partners, Faze Clan, to develop a limited release merchandise line along with content featuring LA Kings players and Faze Clan e-sports athletes.
Press Coverage
The Gaming Wear “FaZe Clan x LA Kings clothing Drop” - Link to Article
Business of Esports “Los Angeles Kings Team Up With FaZe Clan For Co-Branded Merchandise Drop” - Link to Article
My Role
Concept development
Creative director
Merchandise designer
Talent manager
POS design strategy
Lifestyle shoot direction
Partnership director
The Results
Nearly all stock sold out within 72 hours of launch
Video content released on Faze Clan with over 500K views in a week
Partnership extended to three-year licensing deal in e-sports for the brand