Hockey Night In LA

the approach

Make Saturdays at a Kings game the place to be in Los Angeles. We are competing against other sports teams, all music events, and the buzz of Los Angeles as a Saturday Night destination. We were asked to create a nightly event that was felt both in-arena and on broadcast to bolster ticket sales and increase broadcast number. With that emerged, ‘Hockey Night in LA’.

my roles

• Event branding

• Creative director

• Arena GFX creative director

• Event concept

• Production manager

• Social campaign development

• Press and media manager

• Talent manager

• Wardrobe

the results

• Global Partnership Opportunity for Hockey Night in LA Title inclusion on a seasonal deal - $750K deal per season

• Increased brand awareness and ratings for Saturday night games

• Ticket Sales increase on Saturday Night games during 2020-21 Season