Guiding Microsoft’s social and community strategy through data-driven insights and action-driven reporting
APPROACH
With a mostly digital workforce, having a shared vision and process is imperative to communicate clearly. We worked with Microsoft to put together countless Roadmaps, Platform Guides, Social Listening Reports to help educate broader teams on programs and how we can optimize our social approach on micro and macro scales. To remain informed and agile, we worked together to share the Microsoft social story and identify where we can continue to push it further.
ROLEs
Creative strategist
Social trend and best practices insight expert
Data and insight visual synthesizer
Presentation development and delivery
IMPACT
Reporting and presentation deliverables has increased over 200% YoY
By tackling each project as a story, we have up-skilled and upsold on our contractual offerings