the approach
Make two ads for game-used merchandise featuring LA Kings players. The spots should resonate both in-arena and on social. Each spot would also be used as TVC spots during game coverage on local and national channels.
my roles
Creative direction
Script writing
Producer
Talent management
Wardrobe
Set Design, Talent Manager
the result
Game-used merch saw a 20% spike in sales and sold out of both of the featured players gear within a week