
LA Kings Outside The Rink

Taking over LA expanding brand reach and awareness

2021-22 Season Launch OOH
Wilshire Blvd Location

2020-21 Season Launch - OOH
Staples Center CCT Banner
Season Launch OOH
Abbot Kinney Blvd - The Brig Location

Manhattan Beach Mural
Final Digital Mock-Up

Manhattan Beach Mural

Manhattan Beach Mural
Alternate Wall (North Side of Building)

Tom's Official Watch Bar Signage
Beachlift Festival Activation
LA Metro Train Wrap

LA Kings Draft Party - Grand Market DTLA







the approach
This gallery shows a few OOH creative projects for the LA Kings Ice Hockey Team over two season. The activations range from long-term community awareness in the South Bay to season launch campaigns on two of the most trafficked streets in Los Angeles, Wilshire and Abbot Kinney Blvd.
My Role
Creative director
Campaign director
Press strategist