ucla gets to call la its campus from the beach to the stars offering the next class an unmatched college experience
The APPROACH
Show how LA is the place to be and how UCLA is engrained in all of the most historic and breathtaking areas the metropolis has to offer. Tagline : “UCLA Is Here!” The UCLA team provided their talent recommendations based on key areas to focus on : music, sports, science, and the beach. We worked with the UCLA Rowing Team, UCLA Football, UCLA Space Medicine, and UCLA Marching Band.
My Role
Line producer
Creative strategist
Location manager
Talent management
Budget manager
The Results
UCLA was ecstatic about the new spot which aired about 24 hours after final sign-off