streetwear meets hockey for multi-year merchandise collaboration
The APPROACH
James Bond, creator of Undefeated, is a big Kings fan. Our COO brought us to work with their team on developing a new limited release line of merchandise to be sold in our home store TeamLA, digitally on TeamLA.com, and on the Undefeated digital store. The line released with major buzz and was paired with a warm-up jersey to support our Kings Care Foundation.
My Role
Creative director
Photography director
Styling
Talent selection
Partnership manager
Social content strategy
E-commerce creative strategy
Point-of-sale creative development
The Results
The Undefeated Warm-Up Jersey was the top grossing warm-up jersey auction in history
The original line sold out within 5 days of launching generating over $1.2 in sales
The lines success has lead to a 3-year licensing deal with Undefeated
Undefeated then designed a new line exclusively for our Junior Kings team promoting sign-ups within the youth community