bringing brands to their audience with larger-than-life activations
2021-22 LA Kings Season Launch
The approach
Celebrate bringing fans back to the arena after the Pandemic with a live sports event establishing the new benchmark of live event activations. Our cross-functional team developed a omni-channel 360* marketing strategy and campaign including social, digital, in-arena, broadcast, and localised event activations. The creative needed to be cohesive and include our new LA Kings word mark and be able to be used in in-arena graphics for the first half of the season.
My Role
Creative director
OOH marketing strategy
Audience research lead
Cross-functional team collaborator
Production director
Content strategist
Marketing activation director
Giveaway creative
The Results
Increased ticket sales at the start of the season (Increase by 15% from previous season)
Increased organic content created by fans showing the in-arena experience
Drew Doughty’s 1,000th Game Celebration
The APPROACH
Drew Doughty is one of the most loved, most goofy, and most recognizable of the LA Kings to recently hit his impressive 1,000th Game in the NHL. A celebration consists of a few key factors : a celebration ice with his teammates, coaches, GM, executives and family where he is given a few gifts to celebrate his accomplishments on the ice. This was part of a larger coverage campaign which also included an episode on the original series, Black & White, and social campaign leading up to the event with testimonies and highlights.
My Role
Creative director
Event strategist
Live event management
Giveaway creative
Production director
Social content campaign strategist
The Results
Drew sent personal thank-you to the Department
SVP Marketing noted to use this as our benchmark for future honorary events
2016 Cannes Lion Festival - Brand Tech Launch Sponsored by Accenture
The Approach
We partnered with Accenture in 2015 and by 2016 had launch the digital platform, Brand TechTV. To do this effectively, we needed to be in front of the right audience and Cannes Lion is the event for the elite Marketing and Innovation experts in the world to meet once a year. We first started with a large takeover of the welcome area in front of the main stage at Cannes Lion with branding in line with the overall channel and brand direction. We then wanted to expand on the type of innovative technology and high-level dialogue happening on Brand TechTV. We set-up a panel with our Strategy Director, DJI Creative Director and an Accenture VP to discuss the future of brands in content in front of the packed audience.
My Role
Account director
Channel director
Social channel launch strategist
On-site production manager
Talent liaison
Media coverage manager