The LA Kings expand their footprint in the tech-forward space and bring THEIR team to the Metaverse
The approach
The LA Kings were approached by Tetavi, a company that specialises in developing movable sets that can be brought to arenas or on the ice. The technology offered a new way to create player content that could be used across multiple platforms and in-arena. Our brand wanted to create something never before seen for our audiences and wanted to identify how we could get more from the limited time we had available to our athletes during the season. The outcome was the first of its kind, NHL player prompts in arena debuted during the 2022 Stanley Cup Playoff push at Crypto.com Arena.
Press Coverage
ESPN - “What’s Next for the NHL and Metaverse?” - Link to Article
SportTechie “Luc Robitaille's Los Angeles Kings: Third in the Pacific Division, First in the Metaverse“ - Link to Article
Sports Business Journal “NHL, teams getting more involved with the Metaverse“ - Link to Article
My Role
Creative direction
On-site talent management
Pre-production storyboard development
The Results
New in-arena features brought to fans during the 2021-22 Playoff campaign and to be used the coming season
First ever Metaverse project in NHL
First program incorporating in-arena direction and Metaverse output in the NHL (at time of release)