showing the unique experience to be had at global hyatt centric hotels
The approach
Develop a series incorporating local talent to highlight the unique offerings at three of the newest Hyatt Centric locations. The cities include Ginza, Tokyo; Montevideo, Uruguay; and Guatemala City, Guatemala. Hyatt Centric was launching their bespoke hotel line across the world and wanted each location to offer a unique experience in line with the brands city-centric direction. Each hotel is designed to highlight local features of the area and is located in more central locations in cities offering a new way for tourists or professionals to explore each city. The final content series was released on Hyatt Centric global channels, used in local market activations, and cut-downs shared via influencer marketing on their respected channels or optimized reach.
My Role
Creative director
Client liaison
Account director
Influencer marketing strategist
Global production director
Talent manager
Script director
Localization specialist
