award-winning experiential video and event showing love always has two sides with Cornetto
The Approach
Cornetto wanted to create a new type of content that reached beyond the screen and utilized augmented reality to show the two sides to a love story. We worked with a local team to shoot two videos capturing both sides of love from two different perspectives. To launch the event, we developed a fully immersive experience, launching Valentine’s Day, where we rented out a movie theatre to show the video and then brought the audience into the experience with a room fully decked out in AI gear, the talent, and plenty of Cornetto ice cream.
Accolades
2015 D&AD Wood Pencil / Branded Film Content & Entertainment
2015 Cannes Silver Lion Winner
PRESS
D&AD - “Cornetto Cupidity 2014“ - Link to Article
Adweek -”This Ice Cream Ad Hacks YouTube to Let You Switch Between Two Characters in Love” - Link to Article
The Drum - “Cornetto unveils next part of Cupidity series with supporting interactive experience” - Link to Article
TrendHunter - Cornetto's Interactive YouTube Video Tells 'Two Sides' of a Story - Link to Post
Branding Mag - Cornetto’s YouTube Ad Tells A Love Story From Both Sides - Link to Article
FoodBev.com - “Cornetto launches immersive cinematic marketing campaign“ - Link to Article
Delmak “Cornetto Two Sides” - Link to Article
my Role
Activation producer
Content program producer
Press and strategy manager