Launching the first wearable tech for non-hearing concert goers to feel the music
the approach
Not Impossible Labs developed the first wearable technology allowing non-hearing concert goers to feel music for the first time. The challenge? Once the music starts, see if you can spot who can hear the music and who can feel it. We were joined by Greta Van Fleet at a special event during the 2018 Life Is Beautiful event in Las Vegas, Nevada for the premier of the technology. The sold out event united concert goers with differing abilities to be a part of the same experience at one of the biggest festivals in the world.
Press Coverage
Forbes “'The Most Magical Thing I've Ever Been A Part Of': How One Night In Vegas Can Change The World” : Link to Article
Billboard “Not Impossible Labs, Zappos Hope to Make Concerts More Accessible for the Deaf — and Cooler for Everyone” : Link to Article
Built-In “Engineering a New Way to Experience Music” : Link to Article
my Role
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