amplifying the la kings story through a unique lens and exclusive access
black & white - presented by spectrum
The APPROACH
Spectrum asked us to develop a new series to show a more transparent LA Kings narrative of where the team currently is. Our partnership included a minimum of 8 episodes per season with the goal to release episodes atleast once per month.
My Role
Episodic concept director
Production director
Creative director
Social content strategist
Talent manager
Set production
The Results
2019 Emmy Winning Series - Sports Content
Over 1 million views reached across distribution each season
Highest engagement series for the LA Kings franchise
in the pipeline - presented by socal gas
The approach
SoCal Gas asked us to develop a series that shows the prospects story of getting to be the next in line for a coveted spot on the LA Kings line-up. This series expanded on the backstory of each unique player - where they came from, who influenced them to keep going, how their experience has been - with the goal to engage fans and promote the LA Kings Prospect pool which had been ranked #1 in the league for the past 2 years. (*As of July 2022).
My Role
Episodic content director
Concept development
Creative director
Social content strategist
Talent manager
Line producer
The Results
Increased fan engagement
Increase in prospect player jersey sales (+30% after episode release and players play)
Increased engagement with prospect news with broader fans
teddy talks - hosted by teddy purcel
The approach
Teddy Purcel, former LA King, wanted to make a series interviewing players. We obviously said yes. Hockey players are extremely hard to get to talk openly so we brought in the expert with their former teammate, Teddy, who is engaging and always down to have a chat with the boys.
My Role
Series concept development
Creative director
Talent manager
Location manager
Interview manager
The Results
Increased player engagement in productions
Fans loved the series and engaged more with the content and players in arena
Teddy established himself as an LA voice we could tap into for a broader range of content and productions