Ashley Jordan Lane
PORTFOLIO

About

b. 1986, HK.

About

Ashley Jordan Lane is a strategic Creative Leader and adroit Content Architect driven to generate authentic connections with audiences. Her flow state is ignited when diving into the ambiguous and finding opportunities to reimagine the status quo. Her award-winning career spans social, digital, broadcast, and live activations that always aim to surprise and delight. Ashley currently works as a consultant leading the world’s biggest brand’s and mentoring teams to keep creative fun and ever ambitious.

TL ; DR:

• 13+ years creating story-driven content building brand loyalty
• Award-winning Sports Creative and Content Director 
• Microsoft Creative Lead
• Tech + AI enthusiast 
• NYT Puzzle master

 

partnership roster

SKILLS

HARD SKILLS

Adobe creative suite | audience insights | business development | brand identity | Canva | ChatGPT | content management | creative strategy | CRM | data analysis | design systems and guides | digital marketing | editorial calendar strategy | emerging technology | graphic design | influencer marketing | merchandising | Microsoft | OpenAI | operations | production direction | public relations | project management | research | reporting | social campaigns | social trends | SEO | sports and entertainment

SOFT SKILLS

Adaptive | big-idea generation | client EQ | collaborative | conceptual innovator | curious | empathetic | specialized interviewer | team motivator | people-oriented | persuasive | problem solving | trusted | time management

curriculum vitae

MICROSOFT - Designit embedded team

Creative Practice Lead, Microsoft Operations Team | January 2024 – Present
Driving brand excellence with operational agility and growth mindset
• Executive Creative producing story-driven Creative and Strategy solutions across Microsoft 
• Global Social Program Lead generating scalable creative campaigns in 26 target markets
• Explores and implements optimization opportunities with AI and new technology across teams
• Social insight specialist synthesizing and translating data into actionable Creative strategy
• Customer journey and audience expert weaving brand narrative into Social Engagement
• Oversee Social Platform Playbooks development, updates, and distribution to Stakeholders
• Creative Practice Lead guiding cross-team brainstorms, learnings, and Executive workshops
• Oversees Designit and Wipro NBO and RFP opportunities supporting Global business growth

Creative Director, Microsoft Cloud Team | January 2023 – January 2024
Developing human-centric social creative that inspires brand love
• Delivered best-in-class creative on 30+ channels across multiple platforms on ~$10M account
• People manager trusted to mentor, uplevel teams that deliver best-in class Copy and Creative
• Expanded Flagship event and Campaign organic reach across Microsoft’s social platforms 
• Managed Microsoft Partnerships Customer Success stories and social PR strategy
• Directed Brand and Style Playbooks distributed to external agencies driving brand excellence

 

FREELANCE CONSULTING

Creative Consultant and Director | July 2022 – Present
Providing a POV and big ideas that attract and excite your audiences
• Developed comprehensive digital creative strategy for XFL’s season launch (Digital)
• Launched broadcast and social content for UCLA Kick-off 2023 Season (Los Angeles)
• Developed social editorial and creative strategy, social channel launch, and creative templates for Kynfolk Concierge (Chicago, IL) and Doctors Office (Anna Maria Island, FL)
• Developed Anniversary Merchandise line celebrating 40 Years for Coastal Water Sports (FL)

 

LA KINGS ICE HOCKEY TEAM

Creative Director | September 2018 – July 2022
Brand guardian for LA’s original sports team producing award-winning creative results
• Synthesized fan and local market insights into yearly, ad-hoc Strategy and Campaign delivered
• Launched Team’s in-house Production and Creative departments as first Creative Director
• Wrote the Brand Playbook and launched new, focused brand directives and growth strategy
• Lead player-featured productions driving enhanced player relations, partnership opportunities
• Launched regular season marketing campaigns across Broadcast, digital, social, live, OOH 
• Oversaw Marketing Calendar Creative Direction: Partnerships, jersey releases, giveaways
• Directed photoshoots, video shoots, interviews featuring NHL, NFL, NBA, MLA players
• Delivered premium Partnership content and live Activations for Fox, Complex, Toyota, AmEx
• Spearheaded Post-Season Sales Campaigns with Premium Sales and Talent opportunities
• Collaborated with cross-discipline teams to launch new technology: Team app, AR/AI content 
• Acted as interim Director of Live Events in ‘21 overseeing Partnership and Ticketed live events
• Lead Playoff Influencer Program generating saleable Partnerships and Event Activations
• Merchandise Director on e-commerce and POS campaigns with adidas, New Era, Undefeated
• Creative lead presenting and driving Advisory Board meetings and new business opportunities
• Athlete, artist, influencer, and VIP liaison for content productions, campaigns, and at live events
• Adroit content director of LA Kings original series, marketing campaigns, and social content
• Trusted people manager responsible for growth, upskilling, and management of 10+ employees
• Collaborated with cross-discipline teams to identify and activate Sales goals of ~$20M revenue
• Partnered with COO to launch merchandise partnerships and new revenue stream

key PArtnerships

• Content series: Blue Shield, Bud Light, Children’s Hospital LA, CLEAR, Complex, Delta, Geico, Pepperdine University, Pernod Richard, Spectrum
• Live activations: Complex, Jamesons, Netflix, Zippy Paws
• Merchandise collaborations: adidas, Undefeated, FazeClan, New Ear, WEAR

 

not impossible labs

Business Strategist | March 2018 – September 2018
Creating human-focused technology to combat absurdities and share with the masses
• Launched new business opportunity with corporate partnerships generating ~$250K per project
• Established in-house production studio developing award-winning brand content
• Production lead at 2018 Life Is Beautiful Festival, producing the first live music show for hearing and non-hearing guests

KEY PARTNERSHIPS

• Corporate: Blue Shield, Life is Beautiful Music Festival, Northrup Grumman, KPMG, Zappos

 

MOFILM

Senior Producer | September 2012 – March 2018
Disrupted the marketing industry with narrative content for SMB and Fortune 500 brands
• Business development director leading brand positioning in Sales and acquisitions
• Right-hand of VP Sales producing sales materials, pitch decks, and creative campaigns
• Managed accounts valued between $500K-$2M revenue simultaneously
• Event Producer overseeing VIP events in collaboration with global film events (Cannes, SXSW) 
• Adept content strategist developing localized and global digital campaigns in over 35 countries
• Account director managing multiple account lifecycles and upselling opportunities
• Hands-on producer developing scripts, managing project budgets, and guiding project lifecycles
• Developed roster of trusted directors, producers, talent agencies, influencers, script writers, and post-production houses
• Synthesized client goals and crafted creative briefs to source innovative content concepts
• Produced digital strategy plans focused on channel optimization, audience research, and market growth
• Social trend expert sharing POV on where and how brands can take risks with action plans

KEY PARTNERSHIPS

• Live events: Cannes Lions, CES, Lollapalooza, London Film Festival, SXSW
• Content series: Accenture, AMEX, Campbells, Chevrolet, Coca-Cola, Cornetto, Diageo, Ford, Getty Images, iRobot, Unilever, Warner Music Group
• Influencer campaigns: Hyatt Centric, Ford EcoBoost, BBVA

EXPERIENTIAL SKILLS

Agency and vendor relations | broadcast | budget | clear communicator | corporate activations | creative risk taking | decision-making | innovative | festivals | live events | partnerships | talent management | testing new technology | VIP conduct

LEADERSHIP SKILLS

Change management | client-focused | global mindset | mission driven | multi-discipline team leader | presentation expert | qualifying data & research | upselling | negotiations

AWARDS | Accolades

Microsoft Recognition - Highest Engagement for Cloud Social | 2023
NHL Awards Stanley’s Winner - Community Activations | 2022
Sports Innovation Hackathon Winner | 2020
Emmy Winner - Best Sports Promo | 2019
NHL Awards ‘Stanley’s’ Finalist - Marketing | 2019
Webby’s Award Winner - Not Impossible Labs | 2019
CSS Design Award - Emirates “View from Above” | 2016
D&AD Wood Pencil / Branded Film Content & Entertainment “Cornetto - Two Sides” | 2015
Cannes Silver Lion Winner - “Cornetto - Two Sides” | 2015
Webby’s Award Winner - Coca-Cola | 2015

 

EDUCATION

St. Mary’s University
Post-graduate | 2015 
International Business

Parsons School of Design
B.B.A | 2011
Strategic Design Management

 

Certifications

• Microsoft Copilot AI | 2024
• Microsoft Accessibility | 2024
• AEG Leadership | 2022
• Raindance Producer | 2018