Ashley Jordan Lane
PORTFOLIO

About

b. 1986, HK.


Oh hi!

I’m Ashley! I am a strategic Creative Director and adroit content architect driven to make authentic connections with audiences brought to the masses in social, digital, broadcast, and live activations. A natural storyteller scaling narratives to expand reach and generate brand love.

TL ; DR:

- 12+ years experience as a creative leader for brands
- Award-winning digital content producer and creative strategist
- Embraces new technology to evolve and discover creative opportunities
- Inspirits creative teams with compassion + honesty + GIF communication
- Emotional about really, really good branding and immersive museums (and movies about dogs)
- Calculated risk taker when launching big ideas (risk it for the biscuit)

 

partnership roster

SKILLS

HARD SKILLS

Adobe creative suite | audience insights | business development | brand identity | content management | creative strategy | design systems and guides | digital marketing | emerging technology | graphic design | influencer marketing | merchandising | Microsoft 365 | operations | production direction | public relations | project management | social campaigns | social trends | SEO

SOFT SKILLS

Adaptive | big-idea generation | client EQ | collaborative | conceptual innovator | curious | empathetic | motivator | people-oriented | talent trusted | time management

curriculum vitae

MICROSOFT (Embedded Designit team)

Creative Director | January 2023 - current
Making human-centric big tech creative for Microsoft’s core social channels and event ecosystems
• Directs a team of 9 Microsoft Cloud designers and copywriters producing best-in-class creative
• Oversees creative on 30+ social channels on core and emerging social platforms for ~$10M enterprise account
• Senior client liaison for Microsoft Cloud supporting seamless cross-team operations
• Manages creative development and delivery of high-impact B2B and B2C content valued at $2M+
• Administrating copy and creative guidelines for cross-discipline teams and external agencies 
• Big idea generator bringing in opportunities to scale and upsell contract with ~$200K+ revenue
• People manager trusted to deliver direction, constructive critique sessions, and identify key skillsets
• Spearheading globalization of creative campaigns for localization in 26 countries 
• Positioning expert supporting high-visibility launches for technology, AI, and digital products
• Research-driven social campaign specialist for omni-channel, 360 campaigns for brands
• Customer journey specialist weaving brand narrative and values in consumer messaging

 

LA KINGS ICE HOCKEY TEAM

Creative Director | September 2018 - July 2022
Brand guardian for LA’s original sports team producing award-winning creative results
• Established internal creative and production team while leading external agency creative output
• Developed omni-channel marketing campaigns across digital, social, live event, and OOH
• Took over interim director role for live event creative strategy, activations, and partnerships
• Launched influencer program generating localized partnership activations and social campaigns
• Creative lead presenting and driving Advisory Board meetings and new business opportunities
• Athlete, artist, influencer, and VIP liaison for content productions, campaigns, and at live events
• Adroit content director of original series, marketing campaigns, and social content
• Trusted people manager responsible for growth, upskilling, and management of 10+ employees
• Collaborated with cross-discipline teams to identify and activate Sales goals of ~$20M revenue
• Partnered with COO to launch new partnerships supporting pitches, campaigns, and merchandise
• E-commerce expert developing campaigns, products, partnerships and POS creative

key PArtnerships

• Content series: Blue Shield, Bud Light, Children’s Hospital LA, CLEAR, Complex, Delta, Geico, Pepperdine University, Pernod Richard, Spectrum
• Live activations: Complex, Jamesons, Netflix, Zippy Paws
• Merchandise collaborations: adidas, Undefeated, FazeClan, New Ear, WEAR

 

not impossible labs

Business Strategist
March 2018 - September 2018
Creating human-focused technology to combat absurdities and share with the masses
• Launched new business opportunity with corporate partnerships generating ~$250K per project
• Established in-house production studio developing award-winning brand content
• Production lead at 2018 Life Is Beautiful Festival, producing the first live music show for hearing and non-hearing guests

KEY PARTNERSHIPS

• Corporate: Blue Shield, Life is Beautiful Music Festival, Northrup Grumman, KPMG, Zappos

 

MOFILM

Senior Producer | September 2012 – March 2018
Disrupted the marketing industry with narrative content for SMB and Fortune 500 brands
• Business development director leading brand positioning in Sales and acquisitions
• Right-hand of VP Sales producing sales materials, pitch decks, and creative campaigns
• Managed accounts valued between $500K-$2M revenue simultaneously
• Adept content strategist developing localized and global digital campaigns in over 35 countries
• Account director managing multiple account lifecycles and upselling opportunities
• Hands-on producer developing scripts, managing project budgets, and guiding project lifecycles
• Developed roster of trusted directors, producers, talent agencies, influencers, script writers, and post-production houses
• Synthesized client goals and crafted creative briefs to source innovative content concepts
• Produced digital strategy plans focused on channel optimization, audience research, and market growth
• Social trend expert sharing POV on where and how brands can take risks with action plans

KEY PARTNERSHIPS

• Live events: Accenture, Cannes Lions, CES, Cornetto, Lollapalooza, London Film Festival, SXSW
• Content series: AMEX, Campbells, Chevrolet, Coca-Cola, Diageo, Ford, Getty Images, iRobot, Unilever, Warner Music Group
• Influencer campaigns: Hyatt Centric, Ford EcoBoost

EXPERIENTIAL SKILLS

Agency and vendor relations | broadcast | budget | clear communicator | corporate activations | creative risk taking | decision-making | innovative | festivals | live events | partnerships | talent management | testing new technology | VIP conduct

LEADERSHIP SKILLS

Client-focused | mission driven | multi-discipline team leader | presentation expert | qualifying data & research | upselling

AWARDS | Accolades

2023 Microsoft Recognition - Highest Engagement for Cloud Social
2022 NHL Awards Stanley’s Winner - Community Activations
2020 Sports Innovation Hackathon Winner
2019 Emmy Winner - Best Sports Promo
2019 NHL Awards ‘Stanley’s’ Finalist - Marketing
2019 Webby’s Award Winner - Not Impossible Labs
2016 CSS Design Award - Emirates “View from Above”
2015 D&AD Wood Pencil / Branded Film Content & Entertainment “Cornetto - Two Sides”
2015 Cannes Silver Lion Winner - “Cornetto - Two Sides”
2015 Webby’s Award Winner - Coca-Cola

 

EDUCATION

St. Mary’s University
Post-graduate | 2015 
International Business

Parsons School of Design
B.B.A | 2011
Strategic Design Management

 

Certifications

Leadership Certification
AEG | 2022

Producers Certification
Raindance Film School | 2015